Hi! i’m tara
I’m a creative & design producer. I love working with creatives and turning their visions into reality. My career spans a variety of fun projects including series, films, FYC/awards, partnerships, pharmaceutical, and product launches.
Originally a proud New Yorker, I traded skyscrapers for palm trees and landed in LA in pursuit of new opportunities and lots more sunshine.
I’m at my best when I’m transforming and organizing creative ideas into tangible masterpieces, always on time and within budget. Whether it’s digital, key art, print, AV, motion, audio, or social, I strive for flawless execution.
Some fun stuff about me: When I'm off duty, you can find me in creative writing classes at UCLA or out exploring California. I’m a Cancer, a Swiftie, and a self-care extraordinaire.
Check out my portfolio, and let’s work together!
MTV REBRAND
AV / MOTION / GFX / SOCIAL / DIGITAL / PRINT / MERCH
l oversaw the 2021 brand redesign of MTV, a monumental task that redefined the brand’s visual identity by honoring it’s rich legacy and propelling it into a new era.
I led countless hours of collaboration to ensure that every aspect - from color palettes to typography - resonated with the brand’s audience. We turned around hundreds of assets for on-air graphics, social, brand sizzles, merch, and more.
It was an honor to play a key role in this transformative project, leaving an indelible mark on one of the most iconic brands in entertainment history.
Agency: Loyalkaspar
Sr Project Director: Chris Visel
TV LAND REBRAND
AV / MOTION / GFX / SOCIAL / DIGITAL / PRINT / MERCH
The moment I caught the creative bug was during the organized chaos of the 2020 TV Land redesign, which transformed this cozy network of classic sitcoms into a vibrant hub of nostalgia and modernity.
From catchy social packaging to hilarious on-air graphics, every element played a small part in this grand reimagining, bringing fans old and new into our colorful world.
I helped manage every brainstorm, presentation, dollar, and delivery along the way, including the spot that stole the show, featured here.
Agency: Gretel
Sr Project Director: Chris Visel
KEY ART
DESIGN PRODUCTION OPERATIONS LEADER AT PARAMOUNT+, SHOWTIME
As Senior Manager of Creative Production and Operations at Paramount+ and Showtime, I proudly co-manage a vibrant team of 21 designers and producers. From conceptualization to launch, we orchestrate every piece of a key art campaign, and beautiful creative within bandwidth, budget, and stringent time constraints.
My role isn't just about managing production - it's about fostering collaboration and empowering a team. I thrive in navigating challenges and resolving conflicts, turning them into opportunities for growth and excellence. I’ve developed a sharp focus and deep knowledge of the intricacies of creative development, which empowers me to streamline workflows that pave the way for seamless project execution. Here’s some of our best work:
Web design
MENTAL HEALTH IS HEALTH
I spearheaded the development of the website and app for the impactful www.mentalhealthishealth.com campaign initiated by MTV. As the project manager, I oversaw the translation of a creative vision into a website and app, including the tedious oversight of UX design and wireframes. Managing budget allocations and timelines with precision, we made a platform aimed at promoting mental health support.
Out of home
Ah, the glamour and grit of overseeing OOH production! I’m very familiar with print mechanicals for billboards, bus shelters, embellishments, and wild posts, as well as the color proofing and printing wizardry required to produce an OOH campaign. Some digital OOH work is sprinkled in here too.
