Hi! i’m tara
I’m a creative & design producer. I love working with creatives and turning our visions into reality. My career spans a variety of fun projects including series, films, FYC, partnerships, and product launches.
Originally a proud New Yorker, I traded skyscrapers for palm trees and landed in LA in pursuit of new opportunities and lots more sunshine.
I’m at my best when I’m organizing and executing creative ideas, always on time and within budget. Whether it’s digital, key art, print, AV, motion, audio, or social, I strive for flawless execution.
Check out my portfolio, and let’s work together!
KEY ART & photo
creative operations LEADERship
As Senior Manager of Creative Production and Operations at Paramount+ and Showtime, I proudly co-manage a vibrant team of 20 designers and producers. From conceptualization to launch, we orchestrate every piece of a marketing campaign, delivering beautiful creative within bandwidth, budget, and stringent time constraints. Here’s some of our best work:
MTV REBRAND
AV / MOTION / GFX / SOCIAL / DIGITAL / PRINT / MERCH
l oversaw the 2021 brand redesign of MTV, a monumental task that redefined the brand’s visual identity by honoring it’s rich legacy and propelling it into a new era.
I led countless hours of collaboration to ensure that every aspect - from color palettes to typography - resonated with the brand’s audience. We turned around hundreds of assets for on-air graphics, social, brand sizzles, merch, and more.
It was an honor to play a key role in this transformative project, leaving an indelible mark on one of the most iconic brands in entertainment history.
Agency: Loyalkaspar
Sr Project Director: Chris Visel
TV LAND REBRAND
AV / MOTION / GFX / SOCIAL / DIGITAL / PRINT / MERCH
The moment I caught the creative bug was during the organized chaos of the 2020 TV Land redesign, which transformed this cozy network of classic sitcoms into a vibrant hub of nostalgia and modernity.
From catchy social packaging to hilarious on-air graphics, every element played a small part in this grand reimagining, bringing fans old and new into our colorful world.
I helped manage every brainstorm, presentation, dollar, and delivery along the way, including the spot that stole the show, featured here.
Agency: Gretel
Sr Project Director: Chris Visel
Web design
MENTAL HEALTH IS HEALTH
I spearheaded the development of the website and app for the impactful www.mentalhealthishealth.us campaign initiated by MTV. As the project manager, I oversaw the translation of a creative vision into a website and app, including the tedious oversight of UX design and wireframes. Managing budget allocations and timelines with precision, we made a platform aimed at promoting mental health support.
Ah, the glamour and grit of overseeing print production! I’m very familiar with print mechanicals for billboards, bus shelters, embellishments, and wild posts, as well as the color proofing and printing wizardry required to produce a print campaign. Some digital work is sprinkled in here too.
